Google and Facebook get personal in battle for social networking rewards

It is one month since the launch of Google+, a belated attempt at a social networking tool that invites users to follow friends' activities in their news feed and share favourite content by marking it "+1". If this sounds familiar, it shows the extent to which Google is playing catchup with Facebook, which is brewing a public offering next year that could value the firm at $100bn and, critically, has positioned itself as the gateway to the web for many of its 750 million users. (...)

Read more: The Guardian 30.07.2011